Have you ever shared ideas backed by bulletproof data and unquestionable logic, and, shortly thereafter, realize nothing happened? Then you ask yourself, “What went wrong?”
It’s not that your idea was bad… you just didn’t sell your audience.
“Life” is a sales business, that’s a fact. There’s a sale made on every call, in every meeting, and during every interaction (in all industries and professions). Either they sell you or you sell them.
Leadership is too a sales business. Leaders don’t necessarily sell widgets… they sell themselves, visions, ideas, cultures, and much more.